Mark W. Ford
3808 Fair Oaks Avenue
www.markwford.com
Menlo Park, CA 94025

mark@markwford.com
Mobile: +1 650-814-4017


Effectively communicating between groups with different areas of expertise to make profitable things happen!

Skilled technical PM (Project Manager/Product Manager/Program Manager). Creative problem solver. Especially proficient with drawing teams together and leveraging their combined strengths, including different internal teams, partner companies and international standards efforts.

Positions - Industry experience from 1983 - present

Technical Marketing Manager, EFI - Foster City, California (2008 - present)

  • Reduced effort to integrate Digital StoreFront web-to-print clouds to embedded and server Fiery digital print controllers from two weeks to two days by implementing an industry standard JDF/JMF XML web service interface.
  • Enabled over 250,000 cross-selling opportunities with embedded and server Fiery digital print controllers and Digital StoreFront SaaS ecommerce, migrating from a model-specific to an industry standard JDF/JMF XML web service interface.
  • Growing emerging market by actively participating in CIP4 international standards organization and implementing CIP4 JDF XML interface for 100+ Fiery digital print controller models, encouraging over three dozen 3rd parties (e.g., Agfa, Kodak, Heidelberg, NowDocs, Dainippon Screen, etc.) to add Fiery controller support to their applications.
  • As Agile Product Owner, leading team in India to maximize engineering bandwidth and align resources with market priorities.
  • Developing PRD’s, MRD’s, road maps and go to market strategies to bring new products and features to market.
  • Producing technical tips and application notes in document and video podcast formats to increase product “stickiness.”
  • Conducting competitive product evaluation projects and ongoing research to map development efforts to market needs.
  • Senior Product Planning Manager, Electronics for Imaging - Foster City, California (2003 - 2008)

  • Enabled incremental revenue stream by planning and managing PrintMe SaaS real-time cloud printing web service implementation on embedded and server Fiery digital print controllers.
  • Leveraged user personae, scenarios and usability testing to deliver customer-targeted solutions to market.
  • Reduced 15 hours of manual work per week by adding automatic specification generation to existing tool.
  • Managed multiple, concurrent projects by leveraging wiki infrastructure to align cross-functional teams with specifications, success metrics and goals. This significantly reduced bug report cycle time, enabling teams to focus more on new features rather than bugs based on out of date specifications.
  • Technical Solutions Manager, Harlequin/Global Graphics Software - Scottsdale, Arizona (1997 - 2003)

  • Decreased embedded and server project implementation time 30% by documenting agreed-upon specifications and managing communication between customers and development teams for projects running on VxWorks, Linux, Solaris, IRIX, Windows, Macintosh and custom embedded operating systems.
  • Developed and delivered training programs that decreased customer ramp-up and time to product release up to 60%.
  • Technical Support Manager, Digital PrepressWare, Inc - Redwood City, California (1995 - 1997)

  • Negotiated with film and plate manufacturers to provide new customers with 10% savings on prepress supplies.
  • Increased margin 10 - 35% by setting up and maintaining favored vendor relationships with over 60 manufacturers.
  • New Product Engineer, Current, Inc. - Colorado Springs, Colorado (1993 - 1995)

  • Evaluated and made suggestions to take a 50-employee division from a net loss to 68% profit.
  • Realized $150,000 yearly savings by reducing instruction sheet costs 88%.
  • Reduced postage costs 30% by modifying job specifications to align with weight restrictions.
  • Saved $72,000 in yearly labor costs by configuring mainframe access and a DOS costing system for Windows.
  • Saved $68,000 per year and reduced costs 70% by bringing production of printed polyethylene bags in house.
  • Papiermacher, Knoeckle u. Schmidt - Lambrecht/Pfalz, Germany (1992)

  • Production work on a fourdrinier machine and installing and configuring a computerized defect detection system.
  • Sales Representative, 3M Image and Reprographic Systems Division - Los Angeles, California (1991)

  • Captured multi-year supply contracts by identifying and meeting customers' needs for supplies and digital imaging equipment.
  • Director of Printing, International Outreach, Inc. - Atascadero, California (1988 - 1989)

  • Reduced printing costs and increased flexibility by setting up complete in-house print shop, including my first digital prepress integration and training and managing an entirely volunteer work force.
  • Web Publications Manager, University Graphic Systems - San Luis Obispo, California (1988 - 1989)

  • Reduced labor costs 25% by devising and implementing new methods, reducing roll change times 97%.
  • Doubled press capacity for a process color newspaper by developing new webbing configurations with Rockwell engineers.
  • Education - Complements industry knowledge and contacts

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